This week Ubisoft, publisher of Assassin’s Creed and other top franchises, indicated it would join the trend of locking games content behind a one-use code. Perhaps it was rummy win music to investors’ ears, but it struck a harsher tone with gamers.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); A top Ubi executive specifically invoked Electronic Arts’ so-called “Project Ten Dollar” when analysts asked if the company had a plan for someday taking a share of the lucrative used sales market. “We are looking very carefully at what is happening with EA regarding what we are calling the $10 solution,” said Alain Martinez, “and will probably be following that line sometime in the future.” https://kotaku.com/assassins-creed-publisher-could-copy-eas-downloadable-c-5541773 Gamers understand that publishers aren’t charities and are in business not only to turn a profit, but to grow. But for a company whose implementation of PC digital rights management could not have been handled more poorly, they were not inclined to give much benefit of the doubt. Some also suspect Ubisoft intends its “$10 Solution” to cover the core components of a title, not simply its bonus content. “I honestly don’t see anything wrong with publishers trying to push new sales over used/rental. They are in business to make a profit after all,” said Kotaku commenter KillerBeeTX. “What I have a major problem with is charging used game buyers for major game features like multiplayer. That is completely crossing the line. “A few years ago, we were all joking that someday down the road we’d be nickel-and-dimed for key components of games and we are sadly getting to that point in right now.” Editor’s Note: Kotaku’s Week in Review will now begin the site’s weekend report, merging the purposes of the old Kotaku Originals feature and Talk Amongst Yourselves, which published at this time. We’ll continue to present a categorized list of all original coverage by the staff, led by a recap of the week’s top story, and reader reaction to it. We invite you to comment on the news of the past week – or what you may anticipate in the next – in the Official Open Thread beginning underneath the recap. Top Stories Assassin’s Creed Publisher Could Copy EA’s Downloadable Content Model I Kept Playing – A Happy Ending Kotaku Talk Radio: May 19, 2010 Columns Well Played: The Growing Spectacle of Gaming’s International Spotlight Reviews, Previews, Hands-On and Impressions Bit.Trip Runner Micro-Review: Running yono all app Down A Dream Super Mario Galaxy 2 Review: In Praise Of Superfluous Mario Skate It Micro-Review: Skate…Or Die?! Rocket Knight Micro-Review: High As A Kite We Get Our Lightcycle and Disc Throwing On In Tron Evolution Prince of Persia: The Forgotten Sands Review: Help Yourself Looksley’s Line Up Micro-Review: Broken Promise Frankenreview: Lost Planet 2 Features The Scientists Who Made A Zombie Game News Why Can’t I Stop Buying DS Games? Curses Don’t Count, But Courage Does In The Next Rap Game Diving Into Toy Story 3’s Toy Box Thank Duke Nukem, A Little, For Alan Wake Aussie Xbox 360s Get Cable Television Invisibility Bugs Vexing Some Red Dead Redemption Players Okamiden Is The DS Game We Expected Pirates of the Caribbean: Armada of the Damned Is A Guilty Pleasure PAX East Breach Code Theft Suspect Faces Arraignment Another Countdown Clock Sorta Ruined! But Hey, Virtual-On! This Shrunken Head Is Your Game-Winning Prize, Believe It Or Not The Spikes and Spears of Lara Croft’s New, Great Game Beware This Ruinous Prince of Persia Glitch [Spoilers] Lara Croft And The New Addictive Game Final Fantasy XIII, Batman Selling Millions (Millions!) This Guy Has Bigger Balls Than You Lessons Of The Mario Kart Cheaters Split/Second Review: A Blue Shell Game Wii Games Will Sport American Heart Association Seal of Approval The Reject Pile Of Spring 2010 Nintendo Stresses “Glasses-Free” Aspect of Nintendo 3DS Flipping Through The Nintendo History yono apk System Numbers iTunes Chart Toppers: Zombie Infestations Numbers Several Unscripted Moments with Madden’s New Announcer Madden Taps Gus Johnson for Video Games’ Top Play-by-Play Job Perspectives Why Are People Buying PS3’s What Are You Looking For In A Video Game? Reactions TUD: What’s the Best Sequel Ever? 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